Our Story

Hello and welcome to Leaf.

Thank you for choosing to shop with us and inviting us into your home to share in your dining experience.

Driven by a desire to provide the best food for everyday living, Leaf aims to inspire and excite the imagination of all food lovers and encourage the community to eat better and feel better.

Best described as a village grocer, at Leaf we offer a selection of the finest seasonal produce and specialty items from local growers, farmers and suppliers along with all your grocery essentials.

With a great understanding of the different needs in our community, and a focus on locally sourced products, we offer a wide range of organic, gluten free, dairy free and vegetarian options along with an abundance of fresh deli, pantry, and bread, dairy and healthy take home options.

At Leaf Market Brighton we also offer a wide range of hand selected wines and beers from boutique producers, sourced locally and internationally, across all price points.

Founded in 2007, Leaf now operates in Elwood and Brighton, with a team that is dedicated to providing you with high quality ingredients so that you can create and enjoy culinary delights in your home with your family and loved ones.

And if you prefer to shop online, we offer a personal home delivery service, delivering your weekly shop, selected by our team in store, straight to your door.

Leaf founder Leon Mugavin, who after over 30 years in the industry still wakes up at 2am every morning to pick the freshest and best produce for you and your family, started Leaf because he wanted to create a welcoming and friendly place for all to come and enjoy the best food, produced by the best farmers, dairies, kitchens and culinary companies.

Leon: “If it’s not good enough to feed to my family, it’s not good enough to be in my store.”

Leon grew up on a dairy and vegetable farm in Port Fairy. He worked as a produce wholesaler and went on to have his own stall at the South Melbourne Markets. He finally found the right location for Leaf, nestled in the heart of Elwood village, in May 2007, before opening the Leaf Market in Brighton in 2015.

Since opening the doors nine years ago, Leaf has been welcomed into the communities in which we operate and thanks to our loyal customers we have plans for continued growth. So watch this space.

From the Leaf family to you, we can’t wait to see you in store, or to personally select and deliver your grocery essentials to your door.

We hope you continue to enjoy your Leaf experience.